While Martin was looking at the DVDs at Walmart,he was trying to remember the name of the horror movie he saw that starred Bruce Campbell so he could buy the DVD.This is likely to occur during which part of the consumer decision-making process?
A)affective recognition
B)need recognition
C)external information search
D)internal information search

Question

Quizplus · Accepted Answer

After a need or want is recognized,a consumer may be motivated to search for information.In this case,the information was already stored in his memory.

While Martin Was Looking at the DVDs at Walmart,he Was