When is an external information search especially important?
A)when there is a great deal of past experience
B)when there are high costs associated with making an incorrect decision
C)when the cost of gathering information is high
D)when buying frequently purchased,low-cost items

Question

Quizplus · Accepted Answer

If a consumer perceives a purchase to involve high risk (financial,social,etc. ),an external search will lower the risk by providing more information.

When Is an External Information Search Especially Important