A pet food manufacturer has introduced a new vegetarian cat food and spent a large amount of money on the packaging,nationwide television advertising,coupons,and store displays.After a successful introduction period with sales higher than expected,sales suddenly dropped off dramatically.Subsequent research revealed that cats quickly became tired of the food and refused to eat it.The pet food manufacturer forgot cats can also play an important role in the family decision process.What is the cat's role?

Question

Quizplus · Accepted Answer

Here consumer is used to denote the user of the good or service.This question emphasizes how wide a difference there can be between consumer and purchaser.

A Pet Food Manufacturer Has Introduced a New Vegetarian Cat