To develop a promotional campaign for vocational education to target working-class consumers, which of the following alternatives might you use?

Question

Quizplus · Accepted Answer

A campaign that shows family and community members participating in vocational classes to improve their lives would be the best choice for targeting working-class consumers. This approach would emphasize the practical benefits of vocational education for individuals and their communities, which would appeal to this audience. Option B is too general and does not address the specific needs of working-class consumers. Option C may be too abstract for this audience. Option D may be too aspirational and unrealistic for working-class consumers who may have limited resources for travel.

To Develop a Promotional Campaign for Vocational Education to Target