A few years ago, the Australian footwear and accessories brand UGG was an unknown brand in the United States and Canada. A few shots of actresses such as Kate Hudson and Cameron Diaz parading around in their UGG boots were instrumental in making the brand popular in this market; sales haven't let up since. What did Diaz and Hudson likely act as?

Question

Quizplus · Accepted Answer

Kate Hudson and Cameron Diaz likely acted as opinion leaders, as their endorsement of UGG boots helped to influence the opinions and purchasing decisions of their fans and followers.

A Few Years Ago, the Australian Footwear and Accessories Brand