Women Account for About 50 Percent of the Luxury Car

Women account for about 50 percent of the luxury car market.Male car designers at Cadillac are going about their work with paper clips on their fingers to simulate what it feels like to women with long fingernails to operate buttons,knobs,and other interior features.Which type of influences on consumer buying decisions are the designers responding to?

A) cultural
B) social
C) physiological
D) individual