In the late 1990s,DaimlerChrysler established a department solely to work on the sound of its car doors.The company understood the connection consumers make between sound and quality.What was DaimlerChrysler attuned to?
A)consumers' self-image
B)consumers' personality
C)consumers' lifestyle
D)consumers' perception

Question

Quizplus · Accepted Answer

The process of selecting,organizing,and interpreting the stimuli that are bombarding consumers daily is called perception.(According to a global research project regarding the role of the senses in creating brand experiences,sight is the most important,followed by smell.Touch ranked lowest. )

In the Late 1990s,DaimlerChrysler Established a Department Solely to Work