In the 1990s,Mobil ran an extensive campaign to convince drivers that detergent additives to Mobil's gasoline cleaned car engines.What did Mobil's campaign attempt to do?
A)create new beliefs toward changed product attributes
B)strengthen existing positive beliefs about product attributes
C)appeal to existing beliefs about product attributes
D)create new beliefs about the product attributes

Question

Quizplus · Accepted Answer

Mobil was trying to make customers see it as different from other brands of fuel.

In the 1990s,Mobil Ran an Extensive Campaign to Convince Drivers