What was the slogan used by the manufacturer of Jaguar automobiles, "Don't dream it. Drive it," intended to appeal to?
A)consumers' physiological needs
B)consumers' social needs
C)consumers' self-actualization needs
D)consumers' esteem needs

Question

Quizplus · Accepted Answer

The slogan "Don't dream it. Drive it" speaks to consumers' self-actualization needs, which relate to achieving personal goals and realizing their full potential. It implies that owning and driving a Jaguar is not just a fantasy or dream, but an achievable reality that can help individuals fulfill their highest aspirations.

What Was the Slogan Used by the Manufacturer of Jaguar