What do manufacturers of consumer goods want to encourage when they give away trial sizes of new products?

Question

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Manufacturers of consumer goods want to encourage experiential learning when they give away trial sizes of new products. By allowing consumers to try a product before committing to purchasing a full-sized version, manufacturers hope to create a positive experience that motivates the consumer to buy the product in the future. Additionally, they hope that the trial size will allow the consumer to learn more about the product and its benefits, which can encourage future sales.

What Do Manufacturers of Consumer Goods Want to Encourage When