Interface,a manufacturer of floor covering products,has recently entered into an agreement with Dow Chemical to develop carpeting manufactured from corn fibre,rather than the traditional nylon.Interface hopes to develop a biodegradable carpet tile that will be sold to the public at prices only slightly higher than nylon carpet tiles.Interface's CEO has repeatedly said the mission of his company is to look for manufacturing materials that are renewable and are not petroleum dependent.
-Refer to Interface.Interface is hoping its sales will be driven by the enduring belief that people should protect our environment for our children.This belief is an example of how which of the following influence(s)consumer buying decisions?

Question

Quizplus · Accepted Answer

This belief that people should protect and save the environment is an example of a cultural value.

Interface,a Manufacturer of Floor Covering Products,has Recently Entered into an Agreement