Interface,a manufacturer of floor covering products,has recently entered into an agreement with Dow Chemical to develop carpeting manufactured from corn fibre,rather than the traditional nylon.Interface hopes to develop a biodegradable carpet tile that will be sold to the public at prices only slightly higher than nylon carpet tiles.Interface's CEO has repeatedly said the mission of his company is to look for manufacturing materials that are renewable and are not petroleum dependent.
-Refer to Interface.Which of the following is an example of a cultural influence on consumer buying decisions?
A) personality of the buyer
B) how much the buyer knows about actions he or she can take to save the environment
C) lifestyle of the buyer
D) public awareness of environmental issues
Correct Answer:
Verified
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