Interface,a manufacturer of floor covering products,has recently entered into an agreement with Dow Chemical to develop carpeting manufactured from corn fibre,rather than the traditional nylon.Interface hopes to develop a biodegradable carpet tile that will be sold to the public at prices only slightly higher than nylon carpet tiles.Interface's CEO has repeatedly said the mission of his company is to look for manufacturing materials that are renewable and are not petroleum dependent.
-Refer to Interface.Interface could include a letter in every box of corn-fibre carpet tiles congratulating the buyer on helping to protect the environment.What would this reduce?
A) potential cognitive dissonance
B) potential buyer repentance
C) potential consumer repentance
D) potential affective dissonance
Correct Answer:
Verified
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