When Alan buys rock-climbing equipment, he will buy only Black Diamond, Petzl, Edelweiss, or Wild Country brands, even though other brands exist. These listed brands make up Alan's consideration set.

Question

Quizplus · Accepted Answer

The statement describes the concept of consideration set, which refers to the specific brands or products that a consumer considers when making a purchasing decision. In this case, Alan has a consideration set that includes only four brands, which are Black Diamond, Petzl, Edelweiss, and Wild Country. Therefore, the statement is true.

When Alan Buys Rock-Climbing Equipment, He Will Buy Only Black