Paula Yoder and Fran Katz Created Several Gluten-Free Bread and Dessert

Paula Yoder and Fran Katz created several gluten-free bread and dessert mixes when Yoder's husband developed a severe allergy to wheat.The mixes were initially sold to friends and friends of friends,but Yoder and Katz have gradually changed their customer base.Their mixes are now sold to a catalogue retailer that markets the mixes nationwide under the brand name Delicious.With this change in customers,what should Yoder and Katz expect?

A) derived demand issues to emerge
B) a more formal purchasing process
C) to have to deal in smaller order sizes
D) a greater reliance on advertising to gain new customers