The Oakville Beaver needed a new printing press like the one that needed to be replaced.The firm's familiarity with the product and its manufacturer caused it to approach two companies-one in Canada and one in Japan-to see which could offer the better deal.It negotiated with both companies and quickly decided to buy from the Japanese manufacturer when it offered to sell a press for $2.2 million less than its Canadian competitor.The quality of the Japanese companies product was far superior to the Canadian product.
-Refer to Oakville Beaver.Which evaluative criterion appears to have been most important in making this purchase decision?
A) quality
B) familiarity with the product
C) reliability
D) the availability of replacement parts
Correct Answer:
Verified
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