In terms of how business buyers evaluate products and suppliers, what is the most important criterion?

Question

Quizplus · Accepted Answer

Quality is often the most important criterion for business buyers as they are looking for products that are reliable, efficient, and will serve their needs in the long-term. While price and personal relationships may also play a role, quality is typically the most critical factor. Behavior, on the other hand, may be important but is generally seen as secondary to other criteria such as quality and price.

In Terms of How Business Buyers Evaluate Products and Suppliers