A company that uses a Grote-brand meat-slicing machine typically buys a replacement blade once a year, and it has done so for the last five years. A new company is offering a blade for the Grote machine for $200, which is less expensive than buying one from Grote (a savings of about $50). It is time to buy a new blade, and you are in charge of the purchase. What will you most likely be engaging be in?

Question

Quizplus · Accepted Answer

This scenario describes a modified rebuy because the company is considering changing suppliers for a product (the blade) that it has regularly purchased in the past, but this time from a new supplier offering a lower price.

A Company That Uses a Grote-Brand Meat-Slicing Machine Typically Buys