Besides quality and price, what is the most important evaluative criterion for business-to-business purchases?

Question

Quizplus · Accepted Answer

Service is often a crucial factor in business-to-business purchases because companies want to ensure that they have access to timely and reliable support if any issues arise. This could include technical support, training or consulting services, and after-sales support. Reliability and assurance are also important, but they can often be considered part of the overall service provided by the supplier. Competitive offers, while important, may not be the most important factor in all cases as some buyers may prioritize long-term relationships and value-added services over short-term price advantages.

Besides Quality and Price, What Is the Most Important Evaluative