What is the term for a situation requiring the purchase of a product for the first time?

Question

Quizplus · Accepted Answer

A new task buy is the situation where a buyer purchases a product for the first time. In this situation, the buyer may have no prior experience with the product and the decision-making process may be more extensive than in other types of buying situations. Therefore, D is the correct choice. A is incorrect because a straight rebuy refers to a situation where a buyer simply reorders a product without any modifications. B is incorrect because there is no such term as a value buy. C is incorrect because a modified rebuy refers to a situation where a buyer has purchased the product before, but makes modifications to the order such as changing the quantity or supplier.

What Is the Term for a Situation Requiring the Purchase