If DuPont runs advertisements encouraging people to buy clothing that contains Lycra (a DuPont product), this would be an attempt to influence derived demand.

Question

Quizplus · Accepted Answer

Advertising clothing that contains Lycra is an attempt to influence the derived demand for Lycra as it is a component of the clothing. Derived demand refers to the demand for a product or component that is derived from the demand for another product or service.

If DuPont Runs Advertisements Encouraging People to Buy Clothing That