What is the term for a situation requiring the purchase of a product for the first time?

Question

Quizplus · Accepted Answer

A situation requiring the purchase of a product for the first time is referred to as a new buy. A straight rebuy is when a customer purchases the same product from the same supplier, while a modified rebuy is when a customer purchases a similar product with modifications from the same supplier. A value buy is when a customer tries to get the best possible value for their money.

What Is the Term for a Situation Requiring the Purchase