Dirt is not dirt when it comes to baseball fields.About two-thirds of the pro baseball fields got their dirt from a dirt farm in New Jersey called Partac Peat.The company markets a secret mix for the infield (resilient),the warning track (extra crunchy),and the pitcher's mounds (firm).Mounds come in red,brown,orange,and gray colours.Roger Bossard,the White Sox head groundskeeper,scouted nationwide for dirt before settling on the mix provided by Partac Peat.(He uses sand under the grassy areas of the playing field. )
-Refer to Baseball Dirt.Because Partac Peat is a business product,what is the primary promotional method used for its sale?

Question

Quizplus · Accepted Answer

The primary promotional method used for the sale of Partac Peat is likely personal selling since it is a specialized product and requires a specific mix for different areas of the playing field. The White Sox head groundskeeper even scouted nationwide for the perfect mix, indicating that personal selling and demonstrations of the product's effectiveness were likely involved. Trade promotions and slotting allowances are more commonly used in the retail industry, while advertising in consumer magazines may not be the most effective method for reaching the target audience of professional baseball teams.

Dirt Is Not Dirt When It Comes to Baseball Fields