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One Common Christmas Tradition in Many Households Is the Claxton

Question 121

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One common Christmas tradition in many households is the Claxton fruitcake.The fruitcake bakery makes about 2.7 million kilograms of fruitcake annually and has $12 million in sales.One fruitcake batch weighs 170 kilograms.About 70 percent of that weight is fruits and nuts.A single batch is divided into 34 loaf pans that hold 5 kilograms each.Loaves are cooked for 100 minutes at 190 degrees Celsius.The bakery can cook 2700 kilograms at a time.During the baking season (August-December) ,the bakery uses a tractor-trailer load of raisins each day.The suggested retail price of a one-pound Claxton fruitcake is $3.69.
-Refer to Claxton Fruitcakes.In December,many corporations give Claxton fruitcakes to their customers as a way of thanking them for their business.Which answer best describes what is happening in the buying centre?


A) The person who decides that gifts would be appropriate would be the gatekeeper.
B) The person who has the formal authority to select Claxton fruitcakes as the appropriate gift is the initiator.
C) The person who prevents other members of the buying centre from seeing promotional material from other companies selling similarly priced gift ideas is an example of a gatekeeper.
D) The person who distributes the cakes would be the initiator.

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