One common Christmas tradition in many households is the Claxton fruitcake.The fruitcake bakery makes about 2.7 million kilograms of fruitcake annually and has $12 million in sales.One fruitcake batch weighs 170 kilograms.About 70 percent of that weight is fruits and nuts.A single batch is divided into 34 loaf pans that hold 5 kilograms each.Loaves are cooked for 100 minutes at 190 degrees Celsius.The bakery can cook 2700 kilograms at a time.During the baking season (August-December),the bakery uses a tractor-trailer load of raisins each day.The suggested retail price of a one-pound Claxton fruitcake is $3.69.
-Refer to Claxton Fruitcakes.For a corporation that has been giving its key customers Claxton fruitcakes since 1980,placing the order for cakes to be delivered this year would be an example of which of the following because some negotiation about price and quantity must occur each year?

Question

Quizplus · Accepted Answer

The situation described is a modified rebuy because the corporation has been a customer since 1980 but negotiations about price and quantity must occur each year, indicating some level of change in the buying situation. A new buy would not apply because there is an existing relationship, a contingency buy would not apply because there is no emergency or unforeseen event, and a situational rebuy would not apply because it is not a one-time purchase but rather a repeat purchase with negotiations each year.

One Common Christmas Tradition in Many Households Is the Claxton