Which of the following is the process of dividing a market into meaningful groups that are relatively similar and identifiable?
A)perceptual mapping
B)positioning
C)micromarketing
D)market segmentation

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a large, heterogeneous market into smaller groups with similar needs and characteristics. This allows marketers to tailor their marketing mix to the specific needs of each segment, ultimately resulting in more effective marketing communication and increased sales. The other options, perceptual mapping, positioning, and micromarketing, are all related to marketing strategies but not specifically focused on market segmentation.

Which of the Following Is the Process of Dividing a Market