What is the purpose of market segmentation?
A)reduce the market to a specific size that the firm can handle
B)divide the market into equal size and profit regions for sales territories
C)enable the marketer to tailor marketing mixes to meet the needs of one or more specific groups
D)develop a generalized definition of the market as a whole

Question

Quizplus · Accepted Answer

The purpose of segmentation is to group similar consumers and to serve their needs with a specialized marketing mix.

What Is the Purpose of Market Segmentation