To be useful,a segmentation scheme must produce segments that meet four basic criteria.What are they?
A) accessibility,flexibility,reliability and homogeneous
B) tangibility,flexibility,causality,and accessibility
C) substantiality,measurability,accessibility,and responsiveness
D) reliability,flexibility,tangibility,and accessibility
Correct Answer:
Verified
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Q7: What is the purpose of market segmentation?
A)reduce
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