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ProtecTV Is a Product That Selectively Mutes Words and Phrases

Question 3

Multiple Choice

ProtecTV is a product that selectively mutes words and phrases some people find objectionable.It can be connected to a television,VCR,DVD player,or satellite TV system.The manufacturer of ProtecTV targeted parents who did not want their children exposed to what they consider to be offensive language.
-Refer to ProtecTV.By helping parents who want to protect the innocence of their children,which type of segmentation is ProtecTV using?


A) benefit
B) demographic
C) geodemographic
D) competitive

Correct Answer:

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