E&V Bridal Studios is a wedding consulting business designed to appeal to East Asians.At one time it used the same marketing mix for all of its customers,but it has discovered that it needs a different marketing mix to appeal to its ethnic customers.
-Refer to E&V Bridal Studios.E&V Bridal Studios markets its services to its customers by using ethnicity to divide its customers into segments.Which of the following would ethnicity be classified as?
A)perceived image.
B)accessibility quotient.
C)environmental control.
D)segmentation base.

Question

Quizplus · Accepted Answer

A segmentation base is the characteristic used to segment the market.

E&V Bridal Studios Is a Wedding Consulting Business Designed to Appeal