ProtecTV is a product that selectively mutes words and phrases some people find objectionable.It can be connected to a television,VCR,DVD player,or satellite TV system.The manufacturer of ProtecTV targeted parents who did not want their children exposed to what they consider to be offensive language.
-Refer to ProtecTV.ProtecTV is the only product of its kind that has an expandable dictionary.Parents can add words and phrases they find offensive,and the additional words will be deleted from soundtracks and captioning.Which type of strategy is ProtecTV using?
A)repositioning
B)product differentiation
C)market integration
D)undifferentiated targeting

Question

Quizplus · Accepted Answer

ProtecTV is using product differentiation strategy by offering a unique feature of expandable dictionary, which allows parents to add offensive words as per their choice. This sets it apart from other similar products in the market, attracting customers who value this feature.

ProtecTV Is a Product That Selectively Mutes Words and Phrases