Listerine Essential Care toothpaste is designed to reduce plaque and to prevent gingivitis.Its ads state,"After age 35,3 out of 4 adults have some form of gum disease." The toothpaste is targeted to the market segment over the age of 35.This age variable that has been used to distinguish the market for this toothpaste is an example of which of the following?
A)perceived variable
B)differentiation guide
C)mass market
D)segmentation base

Question

Quizplus · Accepted Answer

A segmentation base is the characteristic used to segment the market.

Listerine Essential Care Toothpaste Is Designed to Reduce Plaque and to Prevent