Serving the specific needs of this segment must be commercially viable,even if the number of potential customers is small.A selected segment must be large enough to warrant developing and maintaining a special marketing mix according to the criterion of which of the following?
A)causality
B)accountability
C)responsiveness
D)substantiality

Question

Quizplus · Accepted Answer

Substantiality is the criterion that considers if the selected segment is large enough to justify investing time and resources in developing a special marketing mix. This means that the segment should have enough potential customers to make the effort and costs of developing a tailored marketing strategy worthwhile. Causality refers to the ability to create a cause-and-effect relationship between a marketing strategy and its outcome, while accountability refers to measuring the effectiveness of the strategy. Responsiveness refers to the ability of the segment to react positively to a marketing strategy. While all these criteria are important, substantiality is the most relevant to determine if a niche segment is commercially viable.

Serving the Specific Needs of This Segment Must Be Commercially