If a market segment is especially motivated by coupons in newspapers,which segmentation success criterion is most influential in the success of this program?
A)responsiveness
B)identifiability and measurability
C)substantiality
D)accessibility

Question

Quizplus · Accepted Answer

Responsiveness is in force when a target segment responds differently (more positively,it is hoped)to the marketing mix than other segments.

If a Market Segment Is Especially Motivated by Coupons in Newspapers,which