Every six months or so,some manufacturer introduces a new shape or colour for the boxes that house the hardware to run PCs.These companies contend beige is boring,and people are ready for "something fun." These manufacturers ignore the fact most Canadians like their technology in plain wrappers.These bright colours and odd shapes have failed because the market segment to which they are targeted lacks which of the following?
A)substantiality
B)identifiability and measurability
C)responsiveness
D)reliability

Question

Quizplus · Accepted Answer

It is not difficult to locate the large market for PCs-they are readily identifiable and accessible for other computer products.They are just not responsive to the oddball designs and colours.

Every Six Months or So,some Manufacturer Introduces a New Shape