A manufacturer of blankets knows heavy 100 percent wool blankets sell better in the Maritimes where the winters are harsh and that lighter-weight blankets sell better in Southern British Columbia, where mild winters require fewer and lighter covers for the bed. Segmenting the market according to climate is an example of which type of segmentation?
A)psychographic
B)lifestyle
C)geographic
D)demographic

Question

Quizplus · Accepted Answer

Geographic segmentation involves dividing a market into different geographic units such as regions, cities, or countries. In this case, the manufacturer is segmenting the market based on climate, which is a geographic variable. The other options (psychographic, lifestyle, and demographic segmentation) are based on factors such as personality traits, values, interests, behavior, age, gender, education, income, etc.

A Manufacturer of Blankets Knows Heavy 100 Percent Wool Blankets