While most marketing to Generation Y tries so hard to be hip that it borders on parody, Vans has kept the decades-old brand real and vital for Gen Yers. The segmentation plan used by Vans relies heavily on which type of segmentation?
A)ethnicity
B)income
C)age
D)gender

Question

Quizplus · Accepted Answer

Vans' segmentation plan heavily relies on age segmentation as they target Generation Y, which refers to individuals born between the 1980s and the early 2000s.

While Most Marketing to Generation Y Tries So Hard to Be