Almost all cell phones sold in Canada are sold at subsidized prices, with expensive plans. Almost all cell phones sold in Europe are sold at full price with cheaper plans. A cell phone manufacturer knowing this information could use which type of segmentation when selling its phones internationally?
A)geographic
B)economic
C)demographic
D)benefit

Question

Quizplus · Accepted Answer

Geographic segmentation is used here because the strategy varies by location—Canada versus Europe—indicating that the manufacturer is considering the geographic differences in consumer purchasing behavior and plan pricing.

Almost All Cell Phones Sold in Canada Are Sold at Subsidized