Which of the following divides individuals into groups according to the way they spend their time, the importance of items in their surroundings, their beliefs, and socioeconomic characteristics?
A)life-cycle segmentation
B)temporal segmentation
C)lifestyle segmentation
D)microsegmentation

Question

Quizplus · Accepted Answer

Lifestyle segmentation divides individuals into groups according to the way they spend their time, the importance of items in their surroundings, their beliefs, and socioeconomic characteristics. Life-cycle segmentation is based on demographic characteristics such as age and family status, temporal segmentation is based on the timing of purchase or use, and microsegmentation is a more specific form of segmentation that looks at extremely narrow groups of consumers based on individual characteristics or behavior patterns.

Which of the Following Divides Individuals into Groups According to the Way