NASCAR racing fans are some of the most diverse and loyal fans in the world. They will stand in the pouring rain, the freezing cold, or the blistering heat for hours to shake the hand and get the autograph of a NASCAR super driver. These fans are not concentrated in any one area, but are dispersed throughout the United States and Canada. Which type of segmentation would be most effective to determine a target market for a website designed to market NASCAR memorabilia?
A)demographic segmentation
B)psychographic segmentation
C)geodemographic segmentation
D)usage rate segmentation

Question

Quizplus · Accepted Answer

Psychographic segmentation, which involves dividing a market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of consumers, is most effective in this scenario. NASCAR fans' loyalty and willingness to endure various conditions for their passion indicates a shared attitude and lifestyle, making psychographic segmentation the best approach to target them effectively.

NASCAR Racing Fans Are Some of the Most Diverse and Loyal