What do marketers use to segment markets because this information is widely available, and factors such as age or gender are often related to consumer purchasing and consumption behaviour?
A)benefits
B)psychographics
C)demographics
D)socio-cultural attributes

Question

Quizplus · Accepted Answer

Marketers use demographics to segment markets because information such as age and gender are easily available and are closely linked to consumer purchasing and consumption behavior. Demographics include factors such as age, gender, income, education, household size, occupation, and more. By using demographics, marketers can create targeted marketing campaigns that are more likely to resonate with specific groups of consumers.

What Do Marketers Use to Segment Markets Because This Information