Scenario 8-2
ProtecTV is a product that selectively mutes words and phrases some people find objectionable. It can be connected to a television, DVD player, or satellite TV system. The manufacturer of ProtecTV targeted parents who did not want their children exposed to what they consider to be offensive language.
-Refer to the scenario. ProtecTV is the only product of its kind that has an expandable dictionary. Parents can add words and phrases they find offensive, and the additional words will be deleted from soundtracks and captioning. Which type of strategy is ProtecTV using?
A)repositioning
B)product differentiation
C)market integration
D)undifferentiated targeting

Question

Quizplus · Accepted Answer

ProtecTV is using a product differentiation strategy by offering a unique feature, an expandable dictionary, that sets it apart from other products in the market. This feature allows parents to personalize the product to their own preferences and needs.

Scenario 8-2 ProtecTV Is a Product That Selectively Mutes Words and Phrases