What do we call a group of people or organizations that has wants and needs that can be satisfied by particular product categories, and has the ability to purchase these products?
A)a firm
B)a base
C)a market
D)a target

Question

Quizplus · Accepted Answer

A market refers to a group of people or organizations that have wants and needs that can be satisfied by particular product categories and have the ability to purchase these products. It is a group of potential customers that a business can target with its marketing efforts. A firm refers to an organization that is engaged in business activities, while a base and a target are not commonly used terms in this context.

What Do We Call a Group of People or Organizations