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The Computer Market Can Be Divided in to Laptops, Personal

Question 13

Multiple Choice

The computer market can be divided in to laptops, personal computers, mainframes, and tablets. This market can also be broken down via the types of users who will use the above types of devices. What is this process of dividing markets called?


A) perceptual mapping
B) positioning
C) micromarketing
D) market segmentation

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