Which of the following can market segmentation assist marketers to do?
A)to develop more precise definitions of customer needs and wants
B)to identify which variable base should be used for segmenting
C)to more accurately define financial objectives
D)to improve human resource allocation

Question

Quizplus · Accepted Answer

Market segmentation allows marketers to divide a larger market into smaller groups of consumers with similar needs and preferences. This allows them to develop more precise definitions of these customers' needs and wants, which can lead to more targeted marketing strategies and more effective product development.

Answer: B 
 Market segmentation involves identifying which variables or characteristics are most important for dividing a market into meaningful segments. By doing so, marketers can better understand the needs and preferences of different customer groups, and develop more effective marketing strategies for each segment.

Answer: C 
 While market segmentation may help marketers to develop more accurate financial forecasts for specific market segments or products, it is not necessarily designed to more accurately define overall financial objectives for an organization.

Answer: D 
 Market segmentation does not directly impact human resource allocation strategies, as it primarily involves understanding customer needs and preferences in order to develop more targeted and effective marketing strategies.

Which of the Following Can Market Segmentation Assist Marketers to Do