Jane Roman, a regional manager forChapters, used the company's customers' ages, genders, income levels, lifestyles, and the manners in which they consumed books to divide the reading market. What are these characteristics known as?
A)differentiation guides
B)segmentation bases
C)perceptual maps
D)responsiveness quotients

Question

Quizplus · Accepted Answer

These characteristics are known as segmentation bases, which are used to divide a larger market into smaller, more homogeneous groups of consumers with similar needs and preferences. This allows companies to develop targeted marketing strategies and tailor their products and services to meet the specific needs of each segment.

Jane Roman, a Regional Manager ForChapters, Used the Company's Customers