Scenario 8-2
ProtecTV is a product that selectively mutes words and phrases some people find objectionable. It can be connected to a television, DVD player, or satellite TV system. The manufacturer of ProtecTV targeted parents who did not want their children exposed to what they consider to be offensive language.
-Refer to the scenario. What is the primary market segment for ProtecTV?
A)all parents
B)educators
C)children under the age of 12
D)parents with preteens in their households

Question

Quizplus · Accepted Answer

The primary market segment for ProtecTV is parents with preteens in their households who want to limit their exposure to offensive language. This is evident from the fact that the manufacturer targeted parents who did not want their children exposed to objectionable language. Therefore, option D, parents with preteens in their households, is the best choice.

Scenario 8-2 ProtecTV Is a Product That Selectively Mutes Words and Phrases