A portion of the automobile market loves taking long drives in the country in a convertible while their kids are babysat. What is a term for this subgroup of individuals?
A)a market universe
B)a market segment
C)an aggregated market
D)a segmentation base

Question

Quizplus · Accepted Answer

A market segment is a group of individuals or organizations within a larger market with similar needs or characteristics that distinguish them from the rest of the market. In this case, the subgroup of individuals who enjoy long drives in a convertible without their kids can be viewed as a market segment as they share a common interest and behavior. The other options, such as market universe and aggregated market, refer to the entire market or a combination of different markets, while segmentation base is a factor used for dividing the market into segments. None of these options accurately describe the specific subgroup of individuals mentioned in the question.

A Portion of the Automobile Market Loves Taking Long Drives