Scenario 8-2 ProtecTV Is a Product That Selectively Mutes Words and Phrases

Scenario 8-2
ProtecTV is a product that selectively mutes words and phrases some people find objectionable. It can be connected to a television, DVD player, or satellite TV system. The manufacturer of ProtecTV targeted parents who did not want their children exposed to what they consider to be offensive language.
-Refer to the scenario. By helping parents who want to protect the innocence of their children, which type of segmentation is ProtecTV using?

A) benefit
B) demographic
C) geodemographic
D) competitive