Why do consumer goods companies take a regional approach to marketing?
A)because companies have the opportunity to take more time to react to competition
B)because consumer markets lack intense competition
C)because baby boomers and seniors can be easily attracted using this approach
D)because companies are introducing brands appealing to local preferences

Question

Quizplus · Accepted Answer

Consumer goods companies take a regional approach to marketing because they are introducing brands appealing to local preferences. This approach allows companies to tailor their marketing strategies to specific regions where cultural, social, and economic factors shape consumer preferences. By doing so, companies can better connect with consumers and improve their market penetration.

Why Do Consumer Goods Companies Take a Regional Approach to Marketing